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    Misleading Maneuvers: The Tumultuous Road of BMW in the Electric Vehicle Arena

    octobre 17, 2023

    The article discusses the apparent confusion within BMW's strategic approach towards the electric vehicle (EV) transition, led by its CEO, Oliver Zipse. His conflicting statements regarding EV infrastructure and the phase-out of combustion engines have reportedly muddled BMW’s narrative. Despite having appealing EVs, BMW faces stiff competition from companies like Tesla, which has outperformed BMW significantly in specific markets. Unlike its competitors, BMW has not committed to phasing out combustion engines, sending mixed signals to its customers and stakeholders. The article suggests that this ambiguous stance could derail BMW from the global shift towards electric mobility, urging a recalibration of its strategic direction towards sustainability.
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