Toyota

Toyota Australia's delayed entry into the EV market, marked by its recent bZ4X launch, stands in stark contrast to the advancing global shift towards electric mobility. The company's preference for hybrids, citing affordability and inadequate charging infrastructure, is challenged by the success of competitively priced EVs like the BYD Dolphin and Tesla's Model Y in Australia. Despite a reasonable charging network, Toyota's hesitation seems a bid to retain market share until they unveil more EVs by 2026 or 2027. However, with competitors like Hyundai and the VW group already phasing out ICE vehicles in some regions, Toyota's cautious approach could potentially cost them in the fast-evolving automotive landscape, particularly if their future EV offerings don't match up to the competition.