Rivian

Ford showcased a notable growth in electric vehicle (EV) sales in Q3, marking its best quarter for EVs due to Mustang Mach-E and E-Transit's performance. However, when compared to Tesla and Rivian, Ford's progress seems less impressive. Tesla's Model Y vastly outsells the Mach-E, while Rivian's production, though lower than Ford's total, is noteworthy with fewer models. Ford's F-150 Lightning experienced a dip in Q3, further exacerbated by labor issues leading to order cancellations in Canada. As Q4 2023 approaches, with Tesla’s Cybertruck and Rivian’s continued ascent, Ford faces a crucial period to accelerate its EV production to stay competitive in the rapidly evolving market.